Business cases and reports prove that diversity in the workplace and in management leads to tremendous business success, but intercultural barriers stand in the way: 

• Multinationals.  A 2022 research report by the Center for Creative Leadership reveals that only 4% of executives in US-headquartered multinationals are Asian.  Even fewer are East Asian or of East Asian descent.  Asia contributes nearly 50% of the world’s GDP and over 50% of global goods traded and trade growth. Yet, few Asians are represented in the top decision-making for US multinationals leading to missed opportunities and management friction with the Asian region.
• Japanese Companies: Japanese men lead 99% of Japanese companies traded on the Nikkei, and only 5% of board seats are occupied by foreigners in the TOPIX100.  Despite a 10% and growing international impact on Japanese GDP, a 19 trillion yen tourism business that will likely rebound to pre-COVID levels of 28 trillion yen, and over 3 million foreigners already in Japan, Japanese businesses struggle with intercultural differences.  A 2019 employment agency Persol Group research suggests that over 30% of Japanese managers are frustrated with foreign employees.  This is countered by other reports where between 40% and 60% of foreign job-seekers have felt discrimination or anxiety with Japanese companies.

It’s not just about overcoming language barriers. It’s about understanding the nuanced values, norms, and communication styles. This understanding is the difference between forging fruitful partnerships and facing costly misunderstandings.  You have the power to bridge the divide, build understanding, and thrive in global business.